collaboration in advertising

Contrex

multi-user/interface controlling one outcome:

the outcome doesn’t change based on the user input, but it is a collaborative effort in order to view it.

SO FAR THIS IS THE ONLY ADDITIONAL INFO I COULD FIND ABOUT THIS VIDEO.

“There must be something in the water in France. Just a month after Evian’s record-breaking Roller Babies’ 26-month stay in the Global Arts Chart top 20 finally came to an end, a fantastic new commercial for another French mineral water brand, Contrex, pedalled its way to the top of the rankings.”

This French ad was created by agency Marcel.

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