case study: audience interactive story

Last Call by 13th Street the First Interactive Theatrical

thisisnotadvertising wordpress blog:

“Viewer sends their phone number for a database, system selects a phone number and phones viewer, then a dialogue between viewer and character take place.”

“the weaknesses of this movie is that it is hardly to control the dynamic interactive plot outcomes from multi-users. It may lead to user interactive frustration due to wrong decision, failure guidelines and unexpected results, but also the cinematic ending is hardly to pleased for everyone.”

TimePlay Cinema Experience

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